Privacy Policy
Effective Date: June 2025
Last Updated: July 2025
Elements of Truth (“EOT”, “we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information you share with us. This policy outlines how we collect, use, store, and disclose your data when you use our website and services, in accordance with Canadian privacy laws and principles, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Information We Collect
We may collect the following categories of personal information:
• Contact details — such as your name, email address, delivery address and telephone number
• Order and transaction information — details related to purchases you make through our website
• Payment information — processed securely via third-party providers (we do not store your card details)
• Technical information — including your IP address, browser type, and device data collected via cookies
• Marketing preferences — if you choose to opt in to receive promotional communications
2. How We Use Your Information
Your personal information is used for the following purposes:
• To process and fulfil orders placed through our website
• To communicate with you about your purchases and account activity
• To send you marketing emails if you have given consent
• To enhance your browsing experience and improve website performance
• To comply with legal obligations where applicable
3. Legal Basis for Use
Under Canadian privacy legislation, we only collect, use, and disclose your personal information with your consent or as otherwise permitted or required by law.
You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
4. Disclosure of Information
We do not sell your personal information.
We may share it with trusted third parties, including:
• Payment processors and delivery partners
• IT service providers and analytics tools
• Legal or regulatory authorities where required
All service providers are contractually obliged to keep your data secure and confidential.
5. Your Rights
You have the right to:
• Access the personal data we hold about you
• Request corrections to inaccurate or incomplete information
• Withdraw consent for marketing or data processing (where applicable)
• Lodge a complaint with the Office of the Privacy Commissioner of Canada (OPC)
To make a request, please email us at customercare@elementsoftruth.store.
6. Data Retention & Security
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
We use secure methods to protect your information against loss, misuse, unauthorized access, disclosure, or alteration.
7. Cookies & Tracking Technologies
Cookies help us improve site performance and personalise your experience. You may manage your cookie preferences through your browser settings at any time.
8. Contact Us
If you have any questions about this policy or how we handle your data, you may contact us at:
Privacy Officer
Elements of Truth
customercare@elementsoftruth.store